Lucy Davison
Keen as Mustard UKBiography
Lucy Davison is a strategy and communication expert with over 30 years’ experience. She founded Keen as Mustard Marketing in 2006 to provide communications for clients in data, research and insight. Mustard helps client-side researchers from global companies such as Coca-Cola, Shell, JPMC, and Nestle get impact from their insights. The team also develops strategies and communications for agencies and suppliers such as Buzzback, Jigsaw, Nepa, Cint, Lucid and Zappi. Elected a Council Member of ESOMAR in 2018, Lucy started out in insights in 2000 as global marketing director of Research International, working in over 55 countries. Lucy is an award-winning writer and presenter and a sought-after keynote speaker.
| Speaker | Title | Video | Slides |
|---|---|---|---|
| Lucy Davison, Ray Poynter | The Impact of AI on Marketing and Insights | ||
| Lucy Davison, Melanie Courtright, Kristin Luck, Lenny Murphy, Ray Poynter | Futuring Friday – Atlantic Session | ||
| Lucy Davison, Melanie Courtright, Ray Poynter, Lenny Murphy | Trending Tuesday – Panel Discussion looking at the key trends in market research and insights | ||
| Lauren Raby, Lucy Davison | TLDR – Improving the communication of insights to stakeholders | ||
| Lucy Davison | Research Communications: Getting It Right |